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How to Build A Social Media Plan
 
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Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business! Download the presentation slides here: http://ow.ly/XPMJT Want to learn more about social media planning? Check out additional resources here: Social Media Strategy Guide: http://ow.ly/XP79c Social Media Templates - blog post: http://ow.ly/XP7cA Social Media Strategy Template: http://ow.ly/XP7f7 Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com Social Networks Account: Twitter - @HootsuiteAPAC Instagram - @Hootsuite Facebook Page - @Hootsuite
Views: 95869 Ella Ella
How To Create A Social Media Marketing Plan For The New Year
 
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FREE Social Media Planner: https://kimberlyannjimenez.com/2016/12/01/create-social-media-plan/ Hey, guys! In this #KimTV episode, we're talking about how to create a social media plan for the new year (like a boss). 2017 is almost here and it's the perfect time to audit your strategy and get your plan in place for the new year. Sign up for The Business Lounge: https://kimberlyannjimenez.com/biz/ Catch all the details: Make sure to SUBSCRIBE and if you want more resources and insider information on social media marketing and online business advice, check out my resource page: https://kimberlyannjimenez.com/resources ====================================================== —— Are you a blogger or an online business? We've designed a mentorship program just for you. Get access to a library of business-building training + work directly with me to take your online biz to the next level. Learn more: kimberlyannjimenez.com/tbl-enroll —— Want more free tips? Follow me on social media for even more free content, updates and free resources. Facebook: https://www.facebook.com/KimAnnJimenez/ Twitter: http://twitter.com/kimannjimenez Pinterest: http://pinterest.com/kimannjimenez Instagram: http://instagram.com/kimannjimenez Filming Gear I Use: Microphone: http://amzn.to/2xvZVgE Camera: http://amzn.to/2f5tj5L Ring Light: http://amzn.to/2xwliOR Tripod: http://amzn.to/2x0Leku Camera Lens: http://amzn.to/2woQYRy Disclaimer: This post contains affiliate links, which means I receive a small commission at no extra cost to you if you make a purchase using these links.
Views: 104166 Kimberly Ann Jimenez
Social Media Marketing Plan
 
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A social media marketing plan is like a mini-marketing plan. Depending on whether or not you already have in place a company wide marketing plan in place will dictate the level and detail of your social media marketing plan. But even if you’re starting from scratch, a social media marketing plan is a great place to start to ensure you’ve got your bases covered and time spent on social won’t be time wasted. Step 1) Current Analysis – Where are you now? The first step is to identify what you’re already doing, and what platforms you’re on. From here you can decide where you want to go. Do you already have a few accounts set-up? Do they have customized headers and branding? Do you have any followers or “likes”? Step 2) Competitor Analysis – Where are they now? While it’s often a good idea to lead rather than follow, it’s still prudent to be aware of what the competition is doing. Making a list of competitors and their current social media usage can indicate 1 of 2 things. Step 3) Goals – Where would you like to be? Having goals is important to prevent 3 hour marathon Facebook sessions that provides little or no value. Is your goal to increase brand awareness? Drive traffic to your website? Build social authority? Step 4) Strategy – How are we going to do this? Given the goals set in the previous step, how are you going to achieve these? A few common social media strategies include: Listening, Engaging, Influencing and Contributing. Step 5) Target Market - Who’s going to listen? Knowing the details about your target market and the key statistics around which social media platforms they tend to use can help determine what to post, where to post, when, and how. Step 6) Implementation – It’s go time! When most people think social media, they think Facebook, maybe Instagram or Twitter, and possibly Pinterest. The truth is there are a ton of other related tools available under the header of social media that may, or may not, be suitable for your needs. But here’s the good news, you don’t need to use them all! In fact, you’re probably best to select only 1 or maybe 2 to start, and focus on doing them well. Determining which ones depend on your business, goals, and of course, your target market. Step 7) Monitoring – How are we doing? As Peter Drucker said, “what gets measured, gets managed” so this is a good opportunity to look back at our goals, see how we’re doing, and most importantly, see if we’re making any progress. Which is why a key part of having a social media marketing plan is to measure your performance and see how things are actually working out. The best and easiest way to do this is with something called a KPI, or key performance indicator. KPI’s are a marketing term that allow us to really identify what’s important, and then measure that. Step 8) Budgeting – How much are we going to spend? Having a social media marketing budget is an important part of the social media marketing plan because contrary to popular belief, social media in a business context isn’t free. There are costs involved with the time to set everything up, plan, and implement, as well as advanced options like monitoring, content creation, sharing, and increasingly important, promotion. Step 9) Return on Investment – How much did we make? Calculating a quantitative return on investment with social media can be a difficult task due to its largely qualitative results. It’s challenging after all to put an exact dollar amount on improved brand perception, increased brand awareness, or the number of customers reached or impressions gained through exposure from social media. Conclusion At the end of the day a good social media marketing plan is well worth the investment. Social media isn’t going away anytime soon, and has delivered some pretty incredible results for companies ranging from solopreneurs and small mom n’ pop shops all the way up to billion dollar enterprises. #LINKS Website: http://adamerhart.com Twitter: http://twitter.com/adamerhart Facebook: http://facebook.com/officialadamerhart Instagram: http://instagram.com/adamerhart Snapchat: snapadamerhart
Views: 6629 Adam Erhart
Social Media and your Public Relations Strategy
 
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But which social media platform should you focus on for PR? Well, pretty much all of them. Julie Martin, VP of Public Relations at The Halo Group, breaks down the how and why in this video. To find out more about the Halo Group and see more of about our work visit us at: http://thehalogroup.com/work/
Views: 1209 TheHaloGroupNY
10 Questions to Ask When Creating a Social-Media Marketing Plan
 
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What you need to know when crafting an effective social strategy for your startup. Read more at http://www.entrepreneur.com/article/228324 Watch more videos at: http://www.entrepreneur.com/video/ Follow Us On Twitter: http://entm.ag/EntTwitter Like Us On Facebook: http://entm.ag/EntFacebook Follow Us On LinkedIn: http://entm.ag/EntLinkedin Add Us To Your Circle on Google Plus: http://entm.ag/EntGoogleplus Subscribe To Our YouTube Channel: http://entm.ag/EntYoutube
Views: 68456 Entrepreneur
Building Your Action Plan for Social Media Marketing
 
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At the BRITE '13 conference, Ric Dragon, author of "Social Marketology" and CEO of Dragon Search, presents a framework to develop a social media marketing strategy and action plan. He tackles issues such as the development of metrics, the use of micro-segments, the value of social media for crisis and reputation management, and the need for storytelling. The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. http://briteconference.com http://globalbrands.org
Views: 184491 Columbia Business School
Plan With Me- Social Media Planner Jan 16-22
 
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**i don't know why this entire video didn't upload, but I apologize for the error!!! 😒😒** This year, I am using a Classic Happy Planner as my social media planner. This planner is the Seasonal Planner that came in a boxed kit. In this planner, I plan my instagram posts, youtube videos, and design team projects. In this video, I show you how I set up my planner for the week of January 16-22nd. I used the Productivity Sticker Book from me & my BIG ideas. IG: @kellofaplan Blog: www.kellofagoodtime.com Sticker Book: http://shop.meandmybigideas.com/collections/the-happy-planner-stickers/products/value-pack-stickers-productivity
Views: 2771 Heather Kell
Social Media Plan with Me- July 2018
 
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In this video I am planning in my social media planner for the week of July 16-22 and updating you all on how this planner has been working for me!
Views: 1314 Heather Kell
PR Goals, Objectives, Strategies & Tactics
 
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This video explores PR strategies and tactics, in the context of the PR planning process. This video is part of a series that I developed for my Introduction to PR class at Bridgewater State University. Looking for the infographics I reference? You can find them linked on my website: http://www.melaniejoymcnaughton.com/how-to/
Views: 42040 Melanie McNaughton
How to Plan, Create + Execute a MONTH of Social Media Posts in ONE Day
 
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http://jasminestar.com/plan What if I were to tell you you could plan an entire month of social media posts in one day? Would think I was crazy? Would you believe me? Well, I’m here to show you how YOU can do it with ease. Join me for a free online class walking you through How to Plan, Create, and Execute a Month of Social Media Posts in One Day. Imagine how much TIME you’d save when you have an organized plan...think of how awesome it’d feel to know exactly what to say... the best part is feeling confident with a strategy of engagement for an entire month in advance. Yes, it can be your reality...and I’m going to walk you through step-by-step and show you HOW.
Views: 2937 Jasmine Star
How to Build a Social Media Marketing Plan [Part One]
 
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Kevan shares a walk through a possible way to put together a complete social media strategy. (Part One) Check out Buffer for super simple social media scheduling and analytics: http://bufferapp.com Subscribe here so you don’t miss our future videos (it's free!) - http://bit.ly/BufferYT Ask us any questions on social media or here in the comments. We’d love to answer them! Follow us in these places: Twitter - https://twitter.com/buffer Facebook - https://www.facebook.com/bufferapp Google+ - https://plus.google.com/+Bufferapp/ Instagram - https://instagram.com/buffer
Views: 2843 Buffer
PR United Social Media Plan
 
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For PR Class only. Seriously don't watch
Views: 1 Daniel Gonzalez
How To Put Together A Social Media Plan
 
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Benjamin Franklin’s famous statement “If you fail to plan, you are planning to fail” rings true in many circumstances, and especially when it comes to social media marketing. Carefully putting together a social media plan could be the difference between getting no results or accidental results at best and actually experiencing an increase in business with real evidence behind it. A social media plan is simply the summary of everything you plan to do and achieve for your business using social networks. In fact, a social media plan is the most important aspect of social media marketing and 50% of time should be spent on putting it together and only 20% of time should be allocated to executing the plan and then 30% of the time should be spent monitoring and analyzing results. Unfortunately, only a very small percentage of business owners have a strategically crafted social media plan and therefore social media marketing ends up being a waste of time rather than a powerful marketing channel. In order to put together a social media plan, it is important to follow the steps below: Step 1: Audit your accounts Before even thinking about what you would like to achieve thanks to social networks, it is important to know where you are at on social media. In other words, identify how many social media networks you have joined to market your business, make sure the usernames for each account is the same across all social networks so there is a certain level of consistency, identify how large or small your audience is for each account, notice the level of engagement on each, check when they were last updated and if the branding is congruent across all social networks and up-to-date. Once you have gathered all the information above, it is important to know how behind or ahead you are of your competition on social media, which leads us to step 2. Step 2: Identify your competition Another benefit of social media is its transparency: the ability to know at all times what your competitors are up to. By simply looking at their profiles on social media and where they are at in terms of engagement and audience size as well as seeing what is working for them or not, you then have a clear road map of what you should be focusing on and what the easiest and fastest ways are to achieve your goals. Step 3: Set goals As mentioned in the social media plan template above, goals are a very important part of any social media plan and will shape the strategy you will follow. Goals can vary from business to business depending on how competition is performing and what the business needs to achieve to turn social media into an important marketing channel. Goals can be any of the following; • Increase audience size • Double conversion rate • Increase traffic (number of clicks to website) • Increase engagement rate (number of comments, shares and likes for every post) • Etc… Step 4: Create a content plan Once goals have been set, the next step is to reverse engineer how much content and what type of content needs to be published and when, in order to achieve these goals. A content plan should include the frequency of posts, the types of posts (video, text, infographic, etc…) the hashtags to be used, the links to promote, the timing of each post as well as the person responsible for executing the plan. Step 5: Track The last step of a strategic social media plan is tracking. Depending on your goals, there are a variety of tools you can use to track your progress. For example, if your main goal is to increase the number of clicks to your website from Twitter, you can use clickmeter.com as a tool to monitor clicks generated from Twitter in general, or from individual tweets. Should your goal be to increase the size of your audience on Facebook, using “Facebook insights” will help you monitor your progress. There are of course many social media tracking tools that are very effective such as buffer.com or sproutsocial.com Remember, a social media plan is never set in stone and evolves as your business goals change and should be adapted based on the results generated. Make sure to follow the social media plan example above and review it on a monthly basis based on your progress and results. To find out more about social media marketing and discover more social media tips, make sure to subscribe to our channel If you’ve enjoyed this video, remember to share it, like it and feel free to leave a comment below.
How To Create A Social Media Marketing Plan For 2018
 
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How To Create A Social Media Marketing Plan For 2018 You may have created a content calendar or started thinking about your social media efforts, but have you actually created a social media marketing plan for 2018 yet? In this video I talk to you through the elements I think through when creating mine. You need to think about: 1. Which platforms you want to invest your time in. 2. Your business goals you want to achieve 3. The content you will need to create to meet those goals 4. How you will measure success on those platforms 5. Distribution, frequency and the time you will allocate to engagement and being social. 6. Bonus Tip: Allocating time to experimenting with content. ------------------------------------------------------------------- FIND ME: Website: www.elevenlightsmedia.com.au Twitter: @elevenlights Facebook: @elevenlightsmedia Instagram: @elevenlightsmedia
Views: 193 Eleven Lights Media
How To Build a Social Media Marketing Plan - for Entrepreneurs, Startups and Creative Pros
 
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Social media marketing is the rocket fuel that can take your business to the next level. But how do you actually create a social media marketing plan? In this video I discuss the 9 steps that any entrepreneur or creative professional can take to start marketing their business intelligently and efficiently to leverage the power of social media and content marketing. This video is targeted to my audience of entrepreneurs and creative professionals but is also useful and actionable for anyone interested in brand strategy, business planning, design, marketing and communications. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse FREE MINI-EBOOK DOWNLOAD: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: "Imagine: How Creativity Works", Jonah Lehrer http://amzn.to/2mJpQe9 “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd “Change By Design”, by Tim Brown http://amzn.to/2uaXYjX “The Brand Gap” by Marty Neumeier http://amzn.to/2CAbYZk “Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker http://amzn.to/2CAIH0r “The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL “The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse “Art + Design” by Rex Ray http://amzn.to/2yLMRRT “Crush It” by Gary Vayerchuk http://amzn.to/2eYdfPO “Expert Secrets” by Russel Brunson http://amzn.to/2zEDOBT “Shift Ahead” by Allen Adamson + Joel Steckel - http://amzn.to/2xLrEX4 “See You at the Top” by Zig Ziglar http://amzn.to/2hBcdhw “Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi http://amzn.to/2BhBEK “Steal Like an Artist: 10 Things Nobody Told You About Being Creative” by Austin Kleon http://amzn.to/2z5iRA0 MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow: video editing software: http://amzn.to/2nxFLK3 LimoStudio Softbox Lights (x2): http://amzn.to/2n2u7KK Neewer 2 Packs Dimmable Bi-color 480 LED Video Light http://amzn.to/2Cz8INK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 5328 Philip VanDusen
How To Create A "Social Media Marketing Plan Template" That Produces Results
 
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http://www.lisatorrestalks.com/social-media-marketing-plan-template How To Create A [Social Media Marketing Plan Template] That Produces Results You are here because you want to learn how to create a social media marketing plan template that produces results? Great! You've come to the right place because that is my favorite topic. Since 2009 I have been playing around on social media. In fact, I've created a six income following the strategy that I'm about to share with you today. I have tried several different ways to create a template that works for me, but none of them seem to do the job as well as the tool that I'm going to share with you in the blog post below: http://www.lisatorrestalks.com/social-media-marketing-plan-template https://www.youtube.com/watch?v=jiXMoWxxAxk&feature=youtu.be
Views: 24648 Lisa Torres
Social Media Marketing Plan Example
 
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DOWNLOAD THE TEMPLATE NOW AT http://www.fourquadrant.com/product/social-media-planning-template/ Social Media Causes a Shift in the Balance of Power DOWNLOAD THE TEMPLATE NOW AT http://www.fourquadrant.com/product/social-media-planning-template/ Yesterday, companies dictated, what, when and how they would communicate to buyers. In some cases, companies required customers to call a phone number, fill out a form on the website, contact a sales representative or return to the dealer that the item was purchased from. Today, individuals gather information on companies when they want to and from whom they want to when it is convenient for them. In B2B sales, research states that 80% of buyers have reviewed a vendors offering before a sales representative ever contacts them. In B2C markets, customers can learn from each other through product review sites, forums, opinion sites and usually friends, peers and those with similar interests on Facebook. Now, the buyer is in control and companies have to be responsive as a buyer has a forum at their fingertips to connect with the word, 7*24*365, for free.
Views: 19949 Peter Buscemi
PR and Social Media Plan - Jumpstart 2016
 
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Get Seen Be Heard Hosts, Karen Yankovich, Uplevel Media, and Christina Daves, PR for Anyone help you set up a social media and PR plan. They share exactly what they do for success.
Travel Hacks! Use Social Media to plan your next trip!
 
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We're headed out to New Zealand shortly and although we're not HUGE planners... we like to leave more to what we find! We do a bit of planning with social media and I wanted to share how we do it!! Facebook: 1. Search "New Zealand" and it will tell you all of your friend who have been, then send a message!! 2. Ask your network (with a photo for attention) if anyone has been and if they know anyone who has been. ASK SPECIFIC QUESTIONS! 3. Girls Love Travel: https://www.facebook.com/groups/GirlsLOVETravel/?ref=br_rs Instagram: 1. Follow the accounts around the locations you're going and follow the popular hashtags of the location! 2. Share the good photos with your travel partner. 3. Use a shared Notes on your phone! Tinder: Good way to get to know locals but BE CAREFUL! GeoCaching: https://www.geocaching.com/play AirBNB: www.airbnb.com/c/schristine28 Google and YouTube: Duh ;) ------------------------------ The Equipment I use: Camera: http://amzn.to/2r5vOdK Lens: http://amzn.to/2D9BFEw Tripod: http://amzn.to/2r3avJx TubeBuddy: https://www.tubebuddy.com/loaow Necklace: Bryan Anthony https://www.bryananthonys.com/index.php?tracking=REFR4365 20% off Shayla20 ------------------------------ Let's be social: contact@livingonaoneway.com http://www.youtube.com/livingonaoneway http://www.instagram.com/livingonaoneway http://www.facebook.com/livingonaoneway Get on the mailing list: http://eepurl.com/cTfjkH ------------------------------ Music: Road Trip by Joakim Karud https://soundcloud.com/joakimkarud Music promoted by Audio Library https://youtu.be/vpssnpH_H4c
Views: 4808 Living On A One Way
Las 4 fases de un social media plan
 
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Sé por experiencia que muchas empresas comienzan sus carreras en las redes sociales, sin saber nada sobre el contenido del plan sin estrategia a largo plazo será publicado con el fin de ajustar el enfoque en virtud de esta Presencia objetivos 2.0. Esto es lo que un plan de medios de comunicación social para resolver. En este tutorial me refiero a lo siguiente: 1. Qué es un social media plan 2. Para que sirve realmente un social media plan 3. Las 4 fases de un plan social media plan 4. Los elementos cada cada fase En contenido de éste vídeo tiene una guía práctica sobre las 4 fases de un social media plan, qué tener en cuenta a nivel estratégico y como plasmarlo en redes sociales. Suscríbete a nuestro canal Youtube | https://www.youtube.com/channel/UC2ZMmJThxXfLm75BJnEBhTg Otros artículos de interés | Social Media plan, las 7 cuestiones a resolver | http://tiempodenegocios.com/social-media-plan-7-cuestiones-importantes-a-resolver/ Canal patrocinado por www.marketersgroup.es
Views: 1148 Pau LLambí
Integrate 2011 Interview: Adding Social Media to Your Crisis Communication PR Plan
 
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Linda Popky interviews Karen Freberg at the recent Integrate 2011 Conference for IMC professionals at West Virginia University about how social media fits with crisis PR plan. Karen is a doctoral candidate studying public relations at the University of Tennessee and is currently a graduate teaching associate at that school and an adjunct faculty member for West Virginia University.
Views: 172 Linda Popky
EBE12. Cómo hacer un Plan Social Media. Manuela Battaglini (@manuelabat)
 
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La necesidad de las empresas de tomar las redes sociales como sus mayores aliadas hace que sea imprescindible una estrategia, un plan ante una crisis de reputación y para atender a sus clientes, además de que descubran la importancia de la monitorización de la competencia y del propio sector. A diario los negocios se aventuran a crear perfiles y páginas en las redes sociales pero no todos lo hacen de la mano de un profesional o al menos con una estrategia clara, planteando objetivos cuantificables o con un cronograma que seguir. ¿Qué es un Plan de Social Media y por qué es imprescindible para las empresas? ¿Cómo desarrollarlo? Elementos, fases, planificación, análisis, objetivos... ¿Por qué es imprescindible la monitorización? Los motores de búsqueda en blogs, microblogs, y redes sociales. Los indicadores de influencia, las herramientas que miden la actividad en Redes Sociales. Las habilidades personales y profesionales del community manager. ¿Cómo extraer el núcleo del mensaje y saber comunicarlo y extenderlo en redes? Gestión de crisis en la red: Habilidades para gestionar problemas, resolución de conflictos. La extracción de la información y cómo aplicarla a la empresa. Extracción de información cualitativa no medible. Manuela ha llegado a hacer su introducción a talleres y ponencias con una poesía de Mario Benedetti: No te salves. ¿Por qué? Porque según ella la comunicación en redes sociales no debe salvarse nunca. Debe ser una comunicación guiada por la cabeza (estrategia) e inspirada por el corazón (emocional). Manuela Battaglini Manuela Battaglini (@manuelabat) es Licenciada en Derecho, Fiscal y urbanismo por la Universidad de La Laguna. Acaba de ser nombrada presidenta de AERCO- PSM (Asociación Española de Responsables de Comunidad Online y profesionales del Social Media) y su trayectoria profesional se divide entre la enseñanza y el ejercicio de la profesión. Es formadora en empresas y docente en centros de estudios y universidades, como la Pompeu Fabra, la Menéndez Pelayo, Universidad de Alcalá de Henares, de Gerona, además de impartir talleres en diversas empresas y, sobretodo en AERCO-PSM, asociación española de profesionales de Social Media. Fue la primera social media manager de Voslkwagen España, inaugurando la presencia de la marca en redes sociales con una cuidadosa estrategia de concesionarios y acciones innovadoras en redes sociales en nuestro país. También fue la primera Social Media Manager en Arbora&Ausonia, a los pocos meses de dirigir la estrategia en redes de la marca, la comunidad fue nombrada por Socialbakers una de las 20 mejores del país por su nivel de engagement, acciones y atención al cliente. Es coautora del manual Gestión de Comunidades Virtuales de AERCO y ahora está inmersa en un proyecto profesional que supone reto profesional para ella, la confección de la estrategia en redes sociales de una multinacional española sin presencia en internet a día de hoy.
Views: 57726 TresPixels
How to Grow Your Social Media Following by Tracking Statistics | PLAN LIKE AN ENTREPRENEUR
 
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THUMBS UP IF YOU ARE EXCITED ABOUT THE RETURN OF PLAN LIKE AN ENTREPRENEUR! FEEL FREE TO LEAVE ME TOPIC VIDEO SUGGESTIONS IN THE COMMENTS AS WELL! :: Links Mentioned :: ♥ Alexa Ranking: http://alexa.com ♥ Work With Me on Your Online Brand: http://empirebuildingbiz.com This video teaches you how to grow your social media following by tracking statistics on your accounts. By properly tracking social media statistics or stats and then analyzing them on a regular basis you will identify patterns in your content that are helping you perform better. When you identify which content on social media platforms performs best you can continue to create similar content and grow your following. Thanks for watching! Here are some FAQs and important links below! Interested in a printable you saw in my planner? http://goo.gl/8ffhdd Like my glasses? Get yourself a pair, here: http://bit.ly/ZTw7pb Make sure to visit my blog @ http://www.strangecharmed.com Follow me on Instagram @ http://www.instagram.com/misstrenchcoat Follow me on Twitter @ http://www.twitter.com/misstrenchcoat Follow me on Facebook @ http://www.facebook.com/StrangeandCharmedBlog Follow me on Pinterest @ http://www.Pinterest.com/misstrenchcoat Disclaimer: I often use affiliate links in my description box to help my viewers find products. If you discovered an item through my videos that you would like to purchase, please support me and my efforts to bring you quality content by using these links. They do not cost you anything additional and they help support me!
How-To Plan a Social Media Campaign
 
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Tips on how-to build a social media PR/Marketing plan: site recommendations, tactics, strategy discussion. http://www.jenniferjonesblog.com http://www.andersonjonespr.com http://www.pinpointmarketresearch.com http://www.jenniferjonesmitchell.com http://www.twitter.com/jonesyjen
How to Create A Social Media Marketing Plan @MikeMarko1
 
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How to Create A Social Media Marketing Plan - https://www.mikemarko.com/how-to-create-a-social-media-marketing-plan/ Mike Marko Description 0:00 In this video I want to talk to you about social media platforms. Now, knowing your social media platforms, which ones you want to use for your particular target audience is essential. So, that's one of the reasons why we start off with knowing your target audience, because that's really going to dictate a lot of stuff you're going to use for what I call your digital assets. What you're going to focus on is your marketing. Now, social media is a very, very predominant way of doing marketing now, so you can't ignore it. Okay? It doesn't make a difference what industry you're in, you need to have some kind of precedence. It really gives you that credibility. 0:50 Even if you are high-end consulting, or if you are a boutique, or if you are a roofing company, or whatever you are, it doesn't make a difference because what you really need to do is focus in on having social media because it lends that credibility. Okay? Now, these are my four favorite ones that I like to focus in on, Facebook, Instagram, Twitter and YouTube. Okay? Now, which one you choose, maybe all four, or maybe a few of them, it all depends on your target audience. So giving an example, right now at the time of this video, Facebook is good for a slightly older demographic, where Instagram is a slightly younger demographic. 1:30 People on Instagram are a lot more interactive, so even though it might be a younger demographic, you don't want to ignore it. And then Twitter is kind of a mix. People who want to see a fast response and so on, and so you can't really ignore it because it kind of often is a mix of the two depending on the actual niche that you're in. Okay? YouTube, I highly recommend YouTube if you have any kind of comfortability with doing videos, or you can even do like animation videos. At least get that presence, get it out there and the visibility because YouTube has a great search engine on it, and is a great way of also ranking Google when you have YouTube videos if you do them right. Okay? So definitely you want to focus on seeing which one of these is going to be key for your business. Okay? Maybe all four. 2:15 Now, other ones that you can look at for instance are...oops if I spell this right... LinkedIn, then you might have Pinterest, Google+, etc. Okay? There's a lot of other ones you could potentially choose from, those ones it all depends on, again, knowing your target audience and where they're going to be residing. Okay? Pinterest is great for if you have crafts, or if you're having somebody whose more visual. Where as, Google+, well I'm not sure. I use Google+ occasionally but it's not quite as popular anymore, but sometimes you want to use that anyway for social bookmarking and gaining additional presence on there. But it really depends on your target audience. Snapchat for instance, all those, it really depends on your target audience. 3:00 But, on these main four is where you are going to focus. So focus on these four because if your time is limited, or your resources are limited, you want to focus on the ones that really get you results. Now, for consulting and more professional, LinkedIn is great to have a presence. Okay? Because people are going to be searching for it, and it ranks pretty good in Google. So you definitely want to have that LinkedIn presence. You may not want to focus a lot of time on it, depending on your niche, but you definitely want to build it up, get some content out there. As you're creating content, putting it on LinkedIn as well, and at the time of this video the advertising is not the best yet, but in... before you know it, LinkedIn could be a great advertising platform as well. So you definitely do not want to ignore it if you're more of a professional, like a consulting arena. 4:00 So, take a look at your target audience, do a little bit of research on where they end up being, where there's the most time they usually spend. Just do some searches on each of these, see what comes up for different people that are on there. It will kind of give you an idea of what other people are doing, and it will also help you focus on where you want to spend your social media, your time on. Okay? So, stay tuned for more videos coming and I hope this is useful. Talk to you later. Bye. Contact me if you have questions: Twitter: https://twitter.com/IMConsultServ Skype: r.mike.marko Facebook: https://www.facebook.com/IMConsultantServices/ Phone: (513) 580-4598 https://www.MikeMarko.com https://www.IMConsultantServices.com https://www.youtube.com/watch?v=bAowLkshKs4 https://www.youtube.com/channel/UCiwlHGN4Q-H8wDChMzLZwPA https://www.youtube.com/watch?v=kMWR4raSdW0 https://www.youtube.com/channel/UCOragOBgnQUNAZr8xPHwm3A Video: Mike Marko - How to Create A Social Media Marketing Plan
5 tips para un exitoso plan de social media
 
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Estas son algunas de las características que debe de tener tu plan de social media. Estos tips te servirán de base para crear un exitoso plan de marketing social.
Views: 994 ANUOR AGUILAR
Creating a Social Media Marketing Plan
 
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One of the biggest and most successful Meetup groups in the country meets once a month at the South Metro Denver Chamber of Commerce. It's a great, and very interactive session on using Social Media Marketing for your business. Led by the talented team at Webolutions, it's a must attend event if you truly want to succeed in today's digital world of commerce. The September session focused on "Creating a Social Media Marketing Plan." Video produced by Conversation Starters Public Relations. Webolutions: www.webolutions.com Conversation Starters Public Relations: www.starttheconversations.com South Metro Denver Chamber of Commerce: www.bestchamber.com
Social Media Marketing Plan: 6 Effective Steps [2018]
 
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Plan your next marketing campaign using our Template available for download! In this video you are going to learn how to plan you social media marketing actions using the template we use to plan our marketing strategies. This template was created by professionals of the social media industry and was made to help you be more effective and organized. We divide the plan into 6 sections: General Guidelines, Competition Analysis, Audience Breakdown, Business Goals, Marketing Plan and Publishing Schedule. Each of these sections has the objective of setting a foundation for your marketing strategy, so you can act strategically. Using Statusbrew will help you to put this plan into practice, so go ahead and signup right now! DOWNLOAD THE SMM PLAN TEMPLATE: https://goo.gl/forms/O49bQxl5n1u5kAY32 Read more about it in our blog: https://blog.statusbrew.com/ Access our website: https://statusbrew.com/ FOLLOW US ON: Twitter: https://sb.gl/yt-twitter Facebook: https://sb.gl/yt-fb Google Plus: https://sb.gl/yt-gp Instagram: https://sb.gl/yt-ig LinkedIn: https://sb.gl/yt-ln FOLLOW DANIEL AT: Twitter: https://sb.gl/dan_travitzky Instagram: https://sb.gl/dan_travitzky_ig
Views: 386 Statusbrew
Social Media Marketing Plan Simplified
 
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Listen up for a simple way to approach your social media marketing plans. It's also the best way to deal with internet marketing overwhelm. Also, get free access to my "30 Ways to Become an Empowered Artist" course when you join the Creative Entrepreneur VIP List. Just click here: http://bob-baker.com/buzz/free-course/ You may also be interested in ... Book Marketing Online: The Guerrilla Guide to Building Your Author Platform http://amzn.to/2vlDUAe Branding Yourself Online: 10 Steps to Creating a Potent Personal Brand Identity on the Internet http://amzn.to/2t8xpvI 55 Ways to Promote & Sell Your Book on the Internet http://amzn.to/2xtDw2t Guerrilla Music Marketing Handbook http://bob-baker.com/buzz/guerrilla-music-marketing-handbook/ PATREON: https://www.patreon.com/bobbaker Support the Empowered Artist Movement (my mission to educate and inspire creative people around the world) by becoming a patron at ... https://www.patreon.com/bobbaker File under: social media marketing plan simple social media marketing strategy social media marketing 2017 social media marketing tips social media marketing for small business social media marketing plan for artists social media marketing plan for musicians social media marketing plan for authors social media marketing tools #socialmedia #marketingplan #socialmediamarketing #onlinemarketing #internetmarketing #guerrillamarketing #marketing #marketingplans
Views: 605 Bob Baker
Social Media Marketing Strategy: Your 7-Step Plan For 2016!
 
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http://bit.ly/7-step-plan - Access The Full 5hr Course To Create Your Social Media Marketing Strategy You'll find this course helpful if you struggle with: - Managing multiple social media accounts - Deciding what social media content to post on your pages - Figuring out where to start promoting yourself online - Coming up with an organized social media marketing plan to launch your creative brand online - Finding a social media strategy template to follow The entire course is designed with time efficiency in mind, so that you can establish a solid presence online AND still have the time to drive your passion or creative business forward. To see a detailed list of what you'll learn Or to enroll now with our YouTube Discount, Click Here: http://bit.ly/7-step-plan Thanks for watching this video on your 7-step social media marketing plan! Subscribe to this channel for more social media marketing tips every Tuesday. You can also watch more related videos here: https://www.youtube.com/playlist?list=PL50W2jUB3juehTz7SdlVhuLB8TTXTNHJ4 xx Auret Dare To Be Dream Driven. Would you like to join our Dream Driven community? This is a group for all types of creative entrepreneurs to inspire each other, share ideas, build relationships, collaborate, ask questions, and leverage each others talents. It’s completely free. Join our Thriving Artists community on Facebook here: https://www.facebook.com/groups/essetinoartists/ Website: http://EssetinoArtists.com/ Follow us on Twitter: http://twitter.com/Essetino/ Like us on Facebook: http://facebook.com/EssetinoConnexions/ Friend Me on Facebook: http://facebook.com/AuretEsselen To replay this video: https://www.youtube.com/watch?v=haVA0ijJ_ZY
Views: 40336 Essetino Artists
How to Plan Your Blog + Social Media Content for an Entire Year
 
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Learn how to plan your blog and social media content for an entire year. Set goals, create a strategy, measure growth and stay on track towards your business success. Do you wish you were more organized when it came to your social strategy? Clueless about what to publish next on your blog? Stop stressing and start planning. MEET THE CONTENT PLANNER The only physical planner for your social media and blog content. Created for trailblazing YouTubers, creative bloggers, fearless solopreneurs and motivated digital marketers, The Content Planner will get you organized and grow your brand. If you market your business online, watch until the end. Plan it. Post it. Profit. LAUNCHING NOVEMBER 2017 Ships worldwide from the U.S + Canada. Sign up for the pre-sale: http://www.thecontentplanner.com ---------------------------------------- LET'S BE FRIENDS: Facebook: http://www.facebook.com/thecontentplanner Instagram: http://www.instagram.com/thecontentplanner Pinterest: http://www.pinterest.com/thecontentplanner ---------------------------------------- MUSIC: Summer Moments by Del https://soundcloud.com/del-sound Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) https://creativecommons.org/licenses/... Music promoted by Audio Library https://youtu.be/_HBkeCg4G6Q
Views: 1883 Katherine Gaskin
Social Media Planning | Social Media Definition | Social Media Marketing Plan and Strategy
 
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http://iwantmoreclients.com/ This next step in the procedure requires you to truly take a step back and value where you are today with your Social Media Planning. So that you may begin at this time to arrange your assets and really participate to your social networking preparation,Social Media Definition and from that point you're able to determine your starting place. The Social Media Marketing Plan is nowadays most famous in all over. Its important to Social Media Marketing Strategy.
Views: 20289 Danny J. Walker
PR Online Social Media Plan
 
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A social media plan presentation that will add meaningful and long lasting dialogue.
Views: 55 Whitney Code
How to create a social media marketing plan for B2B
 
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I was asked how to how to create a social media marketing plan for B2B. Frankly, I'm not sure you should. You need an overall sales and marketing plan (aligned), and any social tactic needs to be a part of an overall flow of tactics (what's next / what's before it / what's along side it in the buyer's journey?). But you certainly need a plan for those social tactics. We've reviewed the wisdom from five popular sites like Forbes and the Content Marketing Institute and summarised their conclusions in the blog, but here are mine: *The primary aim of a content strategy is likely to be positioning in category - Reach each audience where / how they want to be reached - Track known movers and reconnect - Track new movers - Consider LinkedIn posts for discussion rather than your blog *Also to trouble buyers a little - Make your content lead to a gap they need fixing *Selectively, also to trouble them a lot - Cold outreach new movers based on a researched Valid Business Reason Let me share with you what the five articles offered on how to create a social media marketing plan for B2B, and build the case for these conclusions a bit.
SM - Cómo armar un Plan de Acción en Social Media #WebinarsINTERLAT
 
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Interlat.co #WebinarsINTERLAT - Formación Ebusiness Los pasos y piezas para armar un Plan de Acción exitoso en las redes sociales. Más información de la agenda académica en Negocios en Internet en www.interlat.co
Social Media Marketing Plan Presentation
 
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Team 1 presentation
Views: 375 jcutt256
Paco Viudes: Cómo hacer un Plan Social Media, paso a paso | FBT
 
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Paco Viudes, Digital Manager, Consultor en Marketing online, Social Media y Marketing deportivo, Director y Docente del Master en Marketing Digital (MMDI) de FBS Murcia, nos explica cómo hacer, paso a paso, un plan de Social Media. Para ver más webinars de esta temática, entra en http://www.fundesem.es/bt
Views: 470 FBS_Fundesem
Webinar: Aprende a hacer un Social Media Plan paso a paso
 
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Webinar de Spain Business School impartido por Myriam Apúntate sobre cómo realizar un Social Media Plan paso a paso. El webinar tuvo lugar el 12 de abril de 2016
Views: 3018 Spain BS
PR, Search, and Social Media must collaborate for an effective marketing campaign at SES London 2011
 
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Tracy Falke, Head of Strategy at Powershift Media Group | Banta, interviews Katy Howell, Managing Director, immediate future (if.) at SES London 2011 on the subject of the convergence of social media, public relations, and search marketing. Katy provides her top tips in how search, PR (public relations) and social media should work together. Katy says it's no longer a PR story, but a mashup between PR, search, and customer service. You must consider all three factors when presenting yourself as an organization. Katy says it's about good storytelling in order to get people fired up and motivated to discuss your campaign. The problem, according to Katy, is that too many companies create silos and their departments aren't effectively communicating with each other, like getting ecommerce and web analytics to talk with SEO, and your SEO to talk with your PR, and getting your PR to talk with your agencies. This level of collaboration is a requirement in order to get your social media marketing program in place. Katy says it requires an evangelist within a company to actively push for these types of collaborative arrangements. The impact of mobile won't help but will only add to the noise. To learn more on speaking at SES London, please visit: http://seslondon.com
Views: 635 SES Events
(How To Write a PR Plan That Incorporates Social Media)  SYNND
 
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http://www.renegadetravelmarketer.com/Social_Media_Tools_For_Marketing.html How To Write a PR Plan That Incorporates Social Media, search engine marketing, search engine, internet marketing, search
Views: 294 wizzardmarket
Social Media Marketing Plan 2014-2015
 
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http://www.growyourbusinessclub.co.uk - Access the Social Media Daily Planner | Social Media Marketing Plan 2014-2015 workbook, tools, resources, checklists, videos, calculators and other social media marketing planning items to help you generate a social media ROI via the club website
Views: 1614 Fraser Hay
SOCIAL MEDIA PLAN for Musicians, DJs and Producers
 
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I'm Jon Sine uploading daily vlogs about my life as a DJ & Producer. ▶Music ⇢ https://axs.fanlink.to/Spotify ✓ Subscribe: https://jonsine.fanlink.to/youtube ➥➥➥ LIST OF MY EQUIPMENT ➥➥➥ ▶ LISTEN TO MY MUSIC ⇢ Spotify: https://jonsine.fanlink.to/Spotify ⇢ SoundCloud: https://jonsine.fanlink.to/SC ▶ GET REWARDS, FEEDBACK, MIXING and MASTERING Check out my Patreon ⇢ https://jonsine.fanlink.to/Pt ▶ TRACK SUBMITS send me your music to get feedback: ⇢ https://fanlink.to/submits ▶ FOLLOW ME Facebook: https://jonsine.fanlink.to/Facebook Instagram: https://jonsine.fanlink.to/insta Snapchat: jonsine - https://jonsine.fanlink.to/Snap Twitter: https://jonsine.fanlink.to/Tw ▶ SEND DEMOS TO MY RECORD LABEL AXSENS demo submit: ⇢ https://fanlink.to/demo ▶sineUP - RELEASE YOUR MUSIC ON SPOTIFY, BEATPORT, APPLE... Keep 100% of the money and rights click here to apply ⇢ https://fanlink.to/sineUP ▶ APPAREL & MERCH https://jonsine.fanlink.to/apparel ▶ DOWNLOAD FREE SOUNDS & SAMPLES ⇢ https://jonsine.fanlink.to/samples ▶ MIXING & MASTERING ⇢ hello@axsens-music.com ▶ BUSINESS CONTACT ⇢ hello@jonsine.com ▶▶▶ MY EQUIPMENT ◀◀◀ the following links will direct you to amazon ● Studio Hardware: ⇢ Speakers: http://geni.us/7j1G ⇢ Small Reference Speakers http://geni.us/j5cBI ⇢ Full size Midi-Keyboard: http://geni.us/9El6Dy8 ⇢ Best Headphones: http://geni.us/BY6ilNf ⇢ Best Soundcard: http://geni.us/4mt2I9 ⇢ Good cheaper soundcard: http://geni.us/IDvXmFs ⇢ Microphone: http://geni.us/CYztV ⇢ Wide Monitor: http://geni.us/y3FF ⇢ Chair: http://geni.us/RLTbFV ⇢ Cheap white speakers: http://geni.us/j5cBI ● Studio Software: ⇢ Best for Mastering: http://geni.us/aXnzXyB ⇢ Best for Mixing: http://geni.us/D0Ap5w ⇢ Best for Vocals: http://geni.us/Xrn2ZSy ⇢ Most Komplete Plugin Bundle: http://geni.us/31VmSq ⇢ Best Synth collection: http://geni.us/RxlbW ⇢ Pro Plugins: http://geni.us/CHOVuAA ● Camera Equipment: ⇢ Camera: http://geni.us/eyXR ⇢ Cheaper good alternative: http://geni.us/2fRI5KT ⇢ Lens: http://geni.us/jBwbeU ⇢ Selfie Stick: http://geni.us/a1Aeo ⇢ My Drone: http://geni.us/sGUKd ⇢ Mic: http://geni.us/kZUP ● DJ Equipment: ⇢ DJ Headphones: http://geni.us/jshd25 ⇢ Mixer: http://geni.us/jsdjm ⇢ CD-Player: http://geni.us/jscdj ⇢ CD-Player cheaper alternative: http://geni.us/jsxdj ⇢ Best DJ USB sticks: http://geni.us/jlHZ ⇢ Most important for every DJ: http://geni.us/W3XYf ● Other Stuff: ⇢ Best wireless Earbuds: http://geni.us/XcBJe ⇢ Good home listening Speaker: http://geni.us/XYbAej ⇢ Smaller version: http://geni.us/WYmW90 ⇢ Sunglasses: http://geni.us/EwtAAy ⇢ Scratch Off World Map: http://geni.us/jsmap
Views: 3337 Jon Sine
Nordea on PR 2.0, Crisis Management, Outreach Strategy [SOCIAL MEDIA BANKING]
 
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http://VisibleBanking.com - Nordea on PR 2.0, Crisis Management, Outreach Strategy [SOCIAL MEDIA BANKING] JOIN THE CONVERSATION * Visit: http://VisibleBanking.com * Connect on twitter: http://twitter.com/Visible_Banking * Connect on facebook: http://facebook.com/VisibleBanking
Views: 259 Christophe Langlois
HIBudTipz Social Media Campaign Plan
 
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This is a project I did for Social Media Marketing at Full Sail University.
Views: 19 Guaya DePew
Plan your Social Media in 20 Minutes a Day- Free Printable!
 
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Free social media planning printable for you to download, just join this group and find it in the files: https://www.facebook.com/groups/directlysocial/ This video teaches you how to plan your social media in 20 minutes a day. If you consistently work on your social media, you'll see your business increase.
Views: 973 Directly Social
PR Smith on Creating the Perfect Digital Marketing Plan
 
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Consultant, Author & Founder of SOSTAC ® Plans, PR Smith talks at this years Digital Journeys on how to create the perfect digital marketing plan. For more information visit our site dependant on where in the world you are. UK: http://jfi.sh/2cTvEf2 US: http://jfi.sh/2dcR76u South Africa: http://jfi.sh/2cnSh9k
Views: 5423 Jellyfish Agency
How to Create a Dynamic Social Media Plan
 
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Stop guessing and wasting your time on networks and strategies that don’t work! Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more! ___________________________ Tired of searching for the right social media management tool? Sick of all the blogs, bookmarks, lists, plugins and apps you're using to find good content? Time to consolidate! With Post Planner, you can easily FIND, PLAN and POST content that is scientifically proven to increase social media engagement. You can check Post Planner out for FREE here: http://love.postplanner.com Just add your favorite accounts from Facebook, Twitter and Instagram, and your favorite hashtags, keywords and blogs. Then cherry pick the best content to BLOW UP your engagement! Want to learn more? Take a look here: 30 Day Facebook Training to Grow Your Page by 193%: https://www.postplanner.com/facebook-30-day-challenge-registration/ Social Media Training (that doesn’t cost you a DIME!): https://www.postplanner.com/social-media-training Watch our Latest Webinar: https://www.postplanner.com/get-more-twitter-followers-web-replay Get Your FREE Guide to Boosting Facebook Organic Reach: https://www.postplanner.com/organic-facebook-marketing-ebook/ Subscribe to the Post Planner Social Media Blog: https://www.postplanner.com/blog Join Us for Our Next LIVE Event: https://www.postplanner.com/post-planner-live-events-calendar Listen to Post Planner’s Video Tutorials: https://www.postplanner.com/user-guide Subscribe on YouTube: https://www.youtube.com/PostPlanner
Views: 3352 PostPlanner