How to Create A Social Media Marketing Plan - https://www.mikemarko.com/how-to-create-a-social-media-marketing-plan/
0:00 In this video I want to talk to you about social media platforms. Now, knowing your social media platforms, which ones you want to use for your particular target audience is essential. So, that's one of the reasons why we start off with knowing your target audience, because that's really going to dictate a lot of stuff you're going to use for what I call your digital assets. What you're going to focus on is your marketing. Now, social media is a very, very predominant way of doing marketing now, so you can't ignore it. Okay? It doesn't make a difference what industry you're in, you need to have some kind of precedence. It really gives you that credibility.
0:50 Even if you are high-end consulting, or if you are a boutique, or if you are a roofing company, or whatever you are, it doesn't make a difference because what you really need to do is focus in on having social media because it lends that credibility. Okay? Now, these are my four favorite ones that I like to focus in on, Facebook, Instagram, Twitter and YouTube. Okay? Now, which one you choose, maybe all four, or maybe a few of them, it all depends on your target audience. So giving an example, right now at the time of this video, Facebook is good for a slightly older demographic, where Instagram is a slightly younger demographic.
1:30 People on Instagram are a lot more interactive, so even though it might be a younger demographic, you don't want to ignore it. And then Twitter is kind of a mix. People who want to see a fast response and so on, and so you can't really ignore it because it kind of often is a mix of the two depending on the actual niche that you're in. Okay? YouTube, I highly recommend YouTube if you have any kind of comfortability with doing videos, or you can even do like animation videos. At least get that presence, get it out there and the visibility because YouTube has a great search engine on it, and is a great way of also ranking Google when you have YouTube videos if you do them right. Okay? So definitely you want to focus on seeing which one of these is going to be key for your business. Okay? Maybe all four.
2:15 Now, other ones that you can look at for instance are...oops if I spell this right... LinkedIn, then you might have Pinterest, Google+, etc. Okay? There's a lot of other ones you could potentially choose from, those ones it all depends on, again, knowing your target audience and where they're going to be residing. Okay? Pinterest is great for if you have crafts, or if you're having somebody whose more visual. Where as, Google+, well I'm not sure. I use Google+ occasionally but it's not quite as popular anymore, but sometimes you want to use that anyway for social bookmarking and gaining additional presence on there. But it really depends on your target audience. Snapchat for instance, all those, it really depends on your target audience.
3:00 But, on these main four is where you are going to focus. So focus on these four because if your time is limited, or your resources are limited, you want to focus on the ones that really get you results. Now, for consulting and more professional, LinkedIn is great to have a presence. Okay? Because people are going to be searching for it, and it ranks pretty good in Google. So you definitely want to have that LinkedIn presence. You may not want to focus a lot of time on it, depending on your niche, but you definitely want to build it up, get some content out there. As you're creating content, putting it on LinkedIn as well, and at the time of this video the advertising is not the best yet, but in... before you know it, LinkedIn could be a great advertising platform as well. So you definitely do not want to ignore it if you're more of a professional, like a consulting arena.
4:00 So, take a look at your target audience, do a little bit of research on where they end up being, where there's the most time they usually spend. Just do some searches on each of these, see what comes up for different people that are on there. It will kind of give you an idea of what other people are doing, and it will also help you focus on where you want to spend your social media, your time on. Okay? So, stay tuned for more videos coming and I hope this is useful. Talk to you later. Bye.
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Video: Mike Marko - How to Create A Social Media Marketing Plan